Case Study 2:
Lester's Clothing Stores

I initiated and developed the idea to hold an in-store open model call event to get kids to enter a contest to win a chance to model in a Lester's ad campaign and a Lester's gift card. The last-minute targeted advertising initiative brought in over 300 models and their parents lining up around the entire store. The event drew positive attention to the store, brought new potential customers from many areas, created a "buzz" factor which lead hundreds of people to the website to enter the contest online and resulted in a large pool of children of all ages to select from for our photo shoots.

Case Study 1