You may develop award-winning creative for your clients, but if the potential customer doesn’t see it, they fail to complete their objective. Of course, that’s why media research and planning is such a vital element in the success of the total advertising and marketing picture.
Just as there are freelance designers and creatives, I work as a freelance Media Specialist. When you have a special project for a client, a staff member on leave, an emergency client pitch, or you need to expand your department in a pinch, I can help bring ease and stability to your media services department.
I can handle all of the elements of media; the discovery, research, strategy, buying, negotiating, implementation, and account management, etc. All without making the commitment it takes to hire a full time person. It's experienced help when you need it.
A seasoned advertising pro, I develop unique, effective and creative media strategies that are not just noticed, but talked about, clicked on, watched and impossible to ignore. As the complexity of media options multiplies, knowledge and expertise of effective communication vehicles becomes primary. Research, planning, negotiating and implementation are all equally important, and receive my “no-stone-unturned” philosophy. My media programs emphasize brand awareness, market share and growth. They focus on consumer habits and REACHing the target market. These efforts coincide seamlessly and aim to strengthen your client's ROI.
My services are tailored to align with your company’s needs and goals. Working with your direction, I discover and suggest advertising vehicles for your clients that will realize their objectives, then create a media strategy that targets their customer and work to get the most out of their budget.
"Joyce is definitely one of the sharpest folks you will ever have the pleasure of working with. Organized, creative and a true pleasure to be around. Her influences help drive some of the finest, award-winning creative. Both agency personnel and clients loved working with Joyce. I highly recommend her both for her professionalism and personality."
- Steve Miller, VP Creative, LCF & L Advertising, Inc.
"Working with Joyce is a pleasure. She’s smart, professional, and came through for us in a pinch! Joyce not only knows media ‘inside and out’ but she can think outside of the box!"
- Lynn Blumenfeld, Partner, Blumenfeld and Fleming Advertising
“Joyce founded and organized our in-house media department contributing her energy and expertise to the established culture of my company. My company has grown in ways it never could have without Joyce. She is dynamic, intelligent and self-motivated. She thinks fast, is prolific and works tirelessly and well under pressure.”
- Patty Berwald, Principal, Berwald Creative Inc.
“We called on REACH MEdia when we were short on media staff and were glad to have found such a great resource! Joyce and her partners helped us deliver a direct marketing campaign proposal to a national retail chain client within ten days! They made us look like champs. I'd call on them again for sure."
- Tracy Allen, Publicis Dialog