You may have award-winning ads, but if they don't speak to your potential customers or reach your decision makers, you fail to complete your advertising objectives. That’s why your marketing strategy and media plan are such a vital element in the success and growth of your business.
As your marketing consultant, I develop unique, effective and creative marketing strategies that are not just noticed, but talked about, clicked on, watched and impossible to ignore. As the complexity of media options multiplies, knowledge and expertise of effective communications vehicles becomes primary. Knowing the market and what opportunities are available is key. Research, planning, negotiating and implementation are all equally important, and receive my “no-stone-unturned” philosophy. My media programs emphasize brand awareness, market share and growth. They focus on consumer habits and REACHing your target market. These efforts coincide seamlessly and aim to strengthen your return on investment.
1- “Our business is growing so fast, we don’t have enough time to focus on our marketing efforts.”
2- “We want to hire a professional to manage our marketing and advertising, but it’s hard to find the right person to fit our needs.”
3- “We have an ad agency who develops our ads, but we don’t have the time to effectively manage or communicate with them. We need an advertising specialist to work on our behalf as a liaison between agency and company, elevate our branding efforts plus take some of the pressure off of us so we can get back to business.”
If any of these ring true to you, REACH MEdia can help. As your marketing and media advisor, I tailor my services to align them with your company’s needs and goals. I'll discover new and creative advertising vehicles that make sense based on your objectives, create a media strategy that targets your customer, come up with unique and effective marketing ideas and work to get the most out of your budget.
"Since hiring REACH MEdia as our ad agency-of-record, they've taken the quality of our advertising, email marketing, photography and brand image to a new level. They're creative, responsive, focused and they deliver. And to top it off, they're just good people!"
- Lauren Dunn, Denny's Childrenswear
"Since Joyce came on board with Lester’s as a consulting Director of Marketing, she has broadened the scope of our company’s marketing efforts exponentially. As liaison to our ad agency, she oversees our print and web advertising plans, fine tunes our objectives and ensures our company's image. Her effect has made a huge improvement in our advertising campaigns and the efficiency of our efforts. Joyce digs deep and comes up with ideas and strategies and makes them come to life. She’s resourceful, persistent, creative, driven and effective. Joyce has given us a marketing department and brought our marketing efforts into the 21st Century. We love her!!
- Barry Cohen, Partner, Lester's